您现在的位置是:百科 >>正文
【】
百科72人已围观
简介We've all been there: You hear an ad while streaming music on Spotify or Pandora and it's just too m ...
We've all been there: You hear an ad while streaming music on Spotify or Pandora and it's just too much effort to look up the product later.
Well, both music streaming services are looking into ways to change that with interactive voice ads.
SEE ALSO:Spotify now has 100 million paid subscribers worldwideSpotify announced on Thursday that it would do limited tests of voice-activated ads in the United States. Right now it's just advertising its own products, like original podcasts and branded playlists. The ads give users a moment to say "Play now" if they want to hear what is being advertised. If not, the ad will keep going like usual.
The company initially hinted at the move in an earnings call this week, according to TechCrunch. So far it's just happening with a limited amount of free users in the U.S., and they can opt out in the app's settings menu.
This is just a month after Pandora announced it would try its own voice-activated ads — these would allow users to get more information about an advertised product — sometime in 2019.
This is what it might look like when you talk to one of Spotify or Pandora's new ads.Credit: Getty Images/Westend61While this idea may seem a bit dystopian, it was probably inevitable after people started letting voice-controlled virtual assistants into their homes. There have been recent concerns about Google Assistant's relationship with companies that advertise on Google, for example.
Advertisers might like it because it gives them firmer metrics to work with, including how many people actually interacted with their ads.
Of course, both Spotify and Pandora offer paid subscriptions that remove ads entirely, so this is easy to avoid if you're able to pony up the cash. Spotify just announced it has 100 million paid subscribers worldwide, so plenty of people will never get the chance to talk to ads.
Featured Video For You
Free music streaming is coming to Google and Amazon
TopicsAdvertising
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/20c52999450.html
相关文章
Tourist survives for month in frozen New Zealand wilderness after partner dies
百科A tourist from the Czech Republic, whose partner fell to his death, survived a harrowing month in th ...
【百科】
阅读更多Brazil vs Serbia livestream: How to watch World Cup 2022 Group G live
百科Brazil will take on Serbia in a group-stage FIFA World Cup clash at the Lusail Iconic Stadium.Both t ...
【百科】
阅读更多'Quordle' today: See each 'Quordle' answer and hints for November 7
百科The weekend has ended once again, but Quordledoesn't care how much free time you have. It's a tough ...
【百科】
阅读更多
热门文章
- This company is hiring someone just to drink all day
- The 10 best Disney+ dramas to stir your emotions
- 'Quordle' today: See each 'Quordle' answer and hints for December 14
- Instagram says Gen Z will embrace the social media side hustle in 2023
- WhatsApp announces plans to share user data with Facebook
- Apple Music Replay reminds you which songs you binged the most in 2022
最新文章
New Zealand designer's photo series celebrates the elegance of aging
Tinder's Year in Swipe identifies 'situationships' as a valid relationship status
'Quordle' today: See each 'Quordle' answer and hints for December 14
Kevin Conroy, the iconic voice of Batman, has died at age 66
Australian football makes history with first LGBT Pride Game
2022 MAMA Awards voting disrupted because of 'internal changes within Twitter'