您现在的位置是:探索 >>正文
【】
探索1人已围观
简介Local television stations count on elections to provide a quadrennial flood of cash, but this year, ...
Local television stations count on elections to provide a quadrennial flood of cash, but this year, Donald Trump's anemic ad spending has left them wanting.。
Despite earlier projections that suggested a record-breaking bump this election cycle, it seems the GOP nominee's reluctance to spend sunk those hopes, according to a new report from media forecast firm Magna.。
SEE ALSO:Here is the Donald Trump campaign's first TV ad 。Instead, the Clinton camp has been filling the gap, bumping local political spending up 3 percent from 2012 -- a measly sum compared to the lofty 15 percent expected.。
It's just one of many conventional predictions that Trump's erratic campaign upended this year.。
By comparison, total local TV spending grew 10 percent with close to $3 billion in political ads constituting just a small chunk of the $23 billion market.。
Trump's mostly ad-free rise led some pundits to prematurely doubt the effectiveness of political ads, a notion the nominee himself encouraged. 。
Thanks for signing up! 。
"You almost say, do ads mean anything?" Trump said in May. "I think we're going to hurt the industry pretty much because people are going to say, 'What does an ad mean?'" 。
But as with many Trump-related outliers, the pronouncement's prediction power seems to be limited to a subject pool of one. 。
"Skeptics have persistently overlooked the elephant in the room: Trump is a TV celebrity," wrote Mark Lieberman, CEO of media analytics firm Tivo Research, in a recent op-ed. "'The Donald' had the benefit of more than a decade of weekly primetime TV exposure."。
The lukewarm returns have also been supplemented by narrow local, gubernatorial and congressional races, which account for about two thirds of political spending.。
The one prediction that didn't end up a bust was the migration of ad dollars from TV to digital.。
A report from Borrell & Associates last year pegged this election as a record-breaking year for digital mediums, and it seems the numbers haven't disappointed.。
Trump has embraced these ads much more openly, even outspending Clinton on digital marketing in June with expenses of $1.6 million on online ads and digital consulting, according to the campaign's Federal Election Committee filing.。
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/28e199970.html
相关文章
This weird squid looks like it has googly eyes, guys
探索Internet, meet your new spirit animal.。Scientists aboard the research vessel the E/V Nautilus, off t ...
【探索】
阅读更多The Miami Airport is showing us how to use Twitter during a disaster
探索The people running social media for Miami International Airport deserve some hazard pay.The airport' ...
【探索】
阅读更多Apple iOS 11 leak reveals iPhone's new Face ID set
探索The epic leak of the Golden Master version of iOS 11 on Saturday continues to deliver surprises, and ...
【探索】
阅读更多
热门文章
- U.S. pole vaulter skids to a halt for national anthem
- China may ban Bitcoin trading, but the market doesn't seem to care
- Trump's millionaire treasury secretary asked to use a military jet for his honeymoon
- Weather Service issues a rare warning as Hurricane Irma slams Florida
- Fyvush Finkel, Emmy winner for 'Picket Fences,' dies at 93
- Apple's new Apple TV 4K is built to fuel its Hollywood ambitions
最新文章
Michael Phelps says goodbye to the pool with Olympic gold
Denny's craptastic new mascot has inspired some pretty good poop jokes
Apple backs marriage equality campaign in Australia
Will the U.S. help Mexico after a massive earthquake killed dozens?
Is Samsung's Galaxy Note7 really the best phone?
Rami Malek channels Freddie Mercury playing 'Bohemian Rhapsody,' Brian May approves