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UPDATE: Oct. 26, 2023, 11:15 a.m. EDT Wayfair's second Way Day event of 2023 started on Oct. 25 and ends on 26. The sale features savings of up to 80% off that Wayfair says are its lowest of the year, with main categories including mattresses, furniture, seasonal decor, and small appliances. This post has been updated with the best live deals in select categories.

Best Way Day deals:

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Best mattress dealSealy Cool 12-inch memory foam mattress with CopperChill technology (queen)$379.99 at Wayfair(save $819.01)

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Best small appliance dealDyson Purifier Cool Autoreact TP7A$299.99 at Wayfair(save $250)

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Best couch dealMercury Row Perdue 81.5-inch velvet convertible sofa$349.99 at Wayfair(save $530)

The limbo period between Amazon Big Deal Days in mid-October and Black Friday season is apparently the perfect time for Wayfair to squeeze in another Way Day shopping event.

Though Wayfair is alleging that this Way Day is its biggest sale of 2023, this isn't the first Way Day to happen in 2023 (the first one happened in April). Sound familiar? Consumers aren't the only ones who look to influencers for shopping inspo. Retailers follow influencers, too — or, more like one big, giant shopping influencer. It rhymes with Shmamazon, and it just wrapped up its second major shopping event (complete with a coined name) of the year to get a head start on holiday shopping.

What is Wayfair's Way Day?

The second Way Day of 2023 is running on October 25 and 26.

There are some key differences between Way Day and Prime Day or a Prime Day competition from Best Buy. Way Day is the place to find all things home refresh, whether you're working on a full flip of a popcorn ceiling-era second floor or just need a jewel-toned rug to curate a cozier vibe for fall and winter.

Where there is overlap with Prime Day is the list of major brands that are participating in the sale: Way Day sees deals from Dyson, KitchenAid, and Tempur-Pedic. Here's a zoomed-out look at the main categories involved in the sale:

• Up to 65% off living room seating

• Up to 50% off small appliances from Dyson, KitchenAid, and more

• Up to 70% off mattresses, pillows, toppers, and bed frames from Tempur-Pedic, Sealy, and more

• Up to 50% off seasonal decor like trees, wreaths, and storage

• Up to 65% off bathroom vanities, plumbing hardware, and more

• Up to 50% off fireplaces and heating

• Up to 60% off mirrors, vases, decorative accent sculptures, and more

• Up to 65% off hanging and standing lighting

Don't feel like sifting through countless pages of deals? We're pulling out some of our favorites in some of the top categories.

Best mattress deal

Opens in a new windowCredit: SealySealy Cool 12-inch memory foam mattress with CopperChill technology (queen)

Why we like it

Any decent queen-sized mattress for less than $400 is a pretty good deal. One with cooling technology and 12 inches of carefully curated memory foam from a brand like Sealy is a confirmed steal. One of the foams in that support layer is Sealy's CopperChill gel-infused memory foam, which draws on copper's ability to absorb and diffuse heat to keep things cool and breathable under the covers.

More mattress, mattress topper, and pillow deals

• Tempur-Cloud memory foam plush support pillow — $56$99(save $43)

• Intex Dura-Beam Deluxe ultra plush queen air mattress with headboard — $93.99$249.99(save $156)

• Alwyn Home Loftus 3-inch memory foam mattress topper — $132.99$189.99(save $57)

• Wayfair Sleep 15-inch massaging zero gravity adjustable bed with wireless remote — $499.99$599.99(save $100)

Best small appliance deal

Opens in a new windowCredit: DysonOur pick: Dyson Purifier Cool Autoreact TP7A

Why we like it

The Dyson TP7A fan should be a serious contender on any allergy sufferer's wishlist. It combines air purification and air cooling (when you want it) into one of Dyson's slimmer, chicer designs. Spaces up to 290 square feet can get a dual refresh from 10 oscillating speed settings and an advanced particle filtration system that then pushes 77 gallons of clean, cool air back out via Dyson's iconic Air Multiplier technology.

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Related Stories

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• Best mattress deals this week: Holiday savings are still up for grabs
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• Dyson is laying low with deals right now, but we found a few hidden gems on sale
• Best Buy Drops this week: Here are the upcoming products dropping through Best Buy's app hack
• The Dyson Purifier Cool is a 2-in-1 device made for spring allergy season

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This model isn't app-connected but does come with a remote control for adjusting settings without getting up. And because this model senses the air coming in and adjusts purification accordingly, there's less you'd need to control from your phone, anyway.

More small appliance deals

• Hamilton Beach FlexBrew single-serve coffee maker —$54.99$79.99(save $25)

• iRobot Roomba i1 —$189.99$329.99(save $140)

• KitchenAid Artisan Mini 3.5-quart tilt-head stand mixer — $279.99$379.99(save $100)

Best furniture deals

Opens in a new windowCredit: Mercury RowOur pick: Mercury Row Perdue 81.5-inch velvet convertible sofa

Why we like it

An emerald green velvet couch is a rite of passage for... something. We don't know what, but anyone on home inspo TikTok knows that this is when you know you've made it. This 81.5-inch tufted one from Mercury Row is a pretty solid dupe for the $1,000-plus options from the likes of CB2 or Article, and it can fold flat into a twin-sized bed. Nine other colors (potentially at other prices) are available if you're more of a mustard person.

More furniture deals

• Etta Avenue Hendrix scalloped upholstered barrel chair — $196.99$399(save $202.01)

• Ivy Bronx 70-inch media console with 36-inch electric fireplace — $259.99$559.99(save $300)

• Serta Sabrina 72.6-inch queen tufted back convertible sleeper sofa — $750.99$1,299.50(save $548.51)

Plus, enjoy free shipping on everything and one-day delivery on most items.

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