您现在的位置是:綜合 >>正文
【】
綜合12人已围观
简介Google is helping creators earn a living from more than just video ads.The tech giant, which owns vi ...
Google is helping creators earn a living from more than just video ads.
The tech giant, which owns video network YouTube, announced Tuesday that it had acquired FameBit, a self-service technology platform to connect creators and advertisers for product placements, paid promotions and sponsorships.
FameBit is Google's first influencer network.
SEE ALSO:YouTubers can now interact with viewers through live text, GIFs, imagesThe acquisition provides Google with a network and technology to service brands and creators, a move the company said in a blog post would bring "even more revenue into the online video community."
Founded in 2013, the Santa Monica-based startup has created more than 25,000 branded videos across Facebook and Tumblr -- which it introduced in December 2015 -- in addition to Instagram, Twitter, Vine and YouTube. Its brands include Adidas, Canon, L'Oreal, Sony, Marvel and Disney.
FameBit will remain as a standalone company and not undergo any restructuring, for now. The terms of the deal were not disclosed.
"With Google’s relationship with brands large and small, and YouTube’s partnership with creators around the globe, we hope to connect even more brands to creators, engage more audiences, and make brand marketing more creative and authentic than ever," FameBit founders David Kierzkowski and Agnes Kozera wrote in their blog announcement.
Pre-roll video ads aren't dead. Google noted that the top 100 advertisers have increased their spend on YouTube video ads by 50 percent over the last year.
Yet, the company is interested in gaining more oversight and providing more value to its service at a time when multichannel networks are getting more competitive and Facebook is luring -- at times with cash -- the top creators. Indeed, it recently updated its terms of service for creators to further disclose paid promotions.
YouTube's partner program already allows select creators to earn revenue from ads, subscriptions and merchandise. FameBit connects YouTube creators to other revenue-making opportunities.
FameBit influencers can be paid either via gifted products or in cash. Co-founder Agnes Kozera told USA Todayin December that its influencers were making from $2,000 to $30,000 per month, on average.
The deal is similar to how Twitter acquired New York-based Niche last year for connecting advertisers and creators.
It doesn't mean YouTube creators are limited to working with FameBit.
"Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that," Google's blog post reads. "Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands."
TopicsGoogleYouTube
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/34d7699889.html
相关文章
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way
綜合The release of Frank Ocean's。 Blonde。is a cause for celebration to the fans who waited four years fo ...
【綜合】
阅读更多九個月寶寶能吃油桃嗎
綜合九個月的寶寶是不能吃油桃的,因為寶寶的腸胃消化能力是比較弱的 ,這個時候吃油桃是會導致腸胃消化不良的,而且還有可能會引起寶寶出現過敏的情況。九個月的寶寶最好是以流質食物為主,而油桃這些水果是適合4歲以上 ...
【綜合】
阅读更多四維怎麽做的會痛的嗎
綜合四維彩超是在懷孕期間必須要做的一項檢查,隻要是可以檢查胎兒在母體的發育情況 ,而且四維彩超避免畸形兒的出生,是一種動態的圖形,還可以檢查胎兒的性別,所以孕婦在懷孕5個月的時候是可以進行四維彩超檢查的,而 ...
【綜合】
阅读更多