您现在的位置是:探索 >>正文
【】
探索39人已围观
简介Pop quiz: What's the most popular meat in Europe and Asia? No, it's not beef; that's just the most p ...
Pop quiz: What's the most popular meat in Europe and Asia? No, it's not beef; that's just the most popular meat in the U.S. It's pork, by a wide margin.
Which is why the Bay Area-based scientists at Impossible Foods, makers of the incredibly beef-like Impossible Burger, put pig-based products in their sights next. Impossible CEO Pat Brown has made it his mission to replace as many meat products as possible — the target audience is meat eaters, he says, not vegetarians or vegans. Specifically, the meat eaters Brown would encounter at trade shows in South East Asia. (The rapidly expanding company is now open for business in Hong Kong, Macau, and Singapore).
"The number one question we'd get asked internationally is 'When are you going to have pork?'" Brown says. "It kind of became a no-brainer for that to be next."
The planet's favorite meat, now in animal-free formCredit: impossible foodsAt the Consumer Electronics Show in Las Vegas Monday, Brown's company offered a "first taste" of Impossible Pork in various Asian cuisine forms (Bahn mi sandwiches and dumplings were on the menu). It was the only new food offering at a show that has aspirations to stretch the definition of technology beyond the usual gadgets.
Impossible pork is also present in the company's latest official offering: sausage.
Impossible Sausage will debut later this month, exclusive to Burger King, which will sell it in the form of an Impossible Croissan'wich. (Impossible and Burger King have been partners since the Impossible Whopper launched in August.) It's rolling out in six test locations first: Savannah, Georgia; Lansing, Michigan; Springfield, Illinois; Albuquerque; and Montgomery, Alabama.
The company was working on the flavor profile of pork alongside its beef when it launched as a startup out of Stanford five years ago. The pork project had to take something of a back seat this past year, while Impossible Foods scrambled to meet demand for its beef-free beef.
Indeed, demand for the Impossible Burger was such that the company's food science PhDs would chip in. Alongside working in the lab, they took shifts packing and stacking patties in giant coolers. But the CEO says that's all part of the missionary zeal of a company that really believes it can solve climate change by attacking one growing source of greenhouse gas emissions: agriculture.
"We won’t stop until we eliminate the need for animals in the food chain and make the global food system sustainable," says Brown.
TopicsActivismCES
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/40d21199748.html
相关文章
Top tickets for Guns N' Roses' Singapore concert will cost $1,500
探索SINGAPORE -- 1980s rock legends Guns N' Roses will perform here for the first time next February.But ...
【探索】
阅读更多GoPro's drone delayed until the holidays
探索Waiting for GoPro's top-secret drone? Well, you'll have to wait some more.GoPro announced in its Q1 ...
【探索】
阅读更多This is how stunning VR video from GoPro's Omni camera looks
探索GoPro's decision to delay its Karma drone until the holiday is sad news. But cheer up, the company's ...
【探索】
阅读更多
热门文章
- Prisma now lets you turn videos into surreal dreamscapes
- Chelsea Handler is not impressed with late night, lightly disses Stephen Colbert and E!
- Chinese miners are nearly unrecognizable at the end of work
- Fort McMurray wildfire has burned area larger than entire city of Chicago
- Antonio Brown will honor Arnold Palmer with an awesome pair of custom cleats
- Here's all the merch you'll want from Justin Bieber's Purpose World Tour
最新文章
#OctoberSurprise turned out to be nothing more than an LOL on Twitter
Photos and videos show devastation of Canadian wildfires
'NCIS' promo previews Michael Weatherly's exit: Prepare to cry
Photos and videos show devastation of Canadian wildfires
U.S. Southwest faces 99% risk of 'megadroughts' due to climate change
Fort McMurray wildfire has burned area larger than entire city of Chicago