您现在的位置是:知識 >>正文
【】
知識74人已围观
简介Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer ...
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer's games in Brazil.
Visa, a longtime sponsor of the event, tapped the star power of a whole athletic ensemble in its latest Olympics-centered ad campaign, which premiered this week.
SEE ALSO:Olympians say thank you to their moms in touching new ad campaignIn one of the commercials, which is debuting below, volleyball gold medalist Kerri Walsh-Jennings shuts down a series of increasingly indulgent shopping suggestions from track star and Olympic hopeful English Gardner -- only to leave the store with a giant stuffed bear.
The commercial is the product of a partnership between Costco and Visa that gives the credit card company exclusive province over all of Costco's checkout counters. It marks the big-box retailer's first foray into national television advertising.
Another spot, which aired during Game 7 of the NBA finals on Sunday, features a host of Olympic hopefuls taking a whimsical road trip to Rio.
With a rapt audience of hundreds of millions of TV viewers, the Olympics is an important stage for advertisers looking to reach a global crowd. A new rule change by the International Olympic Committee is also giving brands that aren't official sponsors more leeway in how they can advertise around the event.
For Visa, which sat out the Super Bowl commercials this year, the games are its biggest advertising event of the year.
The company says it puts more emphasis on well-rounded appeal and diversity than simple popularity when sizing up Olympic talent.
"Our entire creative thrust was focused on the concept of acceptance," says Visa's chief brand and innovation marketing officer, Chris Curtin.
Have something to add to this story? Share it in the comments.
TopicsOlympicsAdvertising
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/43a24599711.html
相关文章
Ivanka Trump's unpaid interns share cringeworthy financial advice
知識Ivanka Trump's interns have some questionable advice for students worried they can't afford an unpai ...
【知識】
阅读更多Daylight Saving Time explained: When the clocks change, why we do it, and what it means
知識The clocks on our smartphones do something bizarre twice a year: One day in the spring, they jump ah ...
【知識】
阅读更多An animated Xbox AI chatbot is in the works
知識An Xbox AI chatbot is in the works at Microsoft for its gaming consoles, according to sources who sp ...
【知識】
阅读更多
热门文章
- Singapore rolls out video
- MWC 2024: Everything to expect
- Amazon deals of the day: Save on the Samsung Galaxy Z Flip 5, Hatch Restore 2, and more
- Intuitive Machines' moon landing succeeds in bold attempt
- Slack goes down again, prompting anxiety everywhere
- First impressions of the Dyson 360 Vis Nav robot vacuum
最新文章
The five guys who climbed Australia's highest mountain, in swimwear
iOS 17.4 update is here: 5 new features coming to your iPhone
Best Apple deal: The Apple AirPods (3rd Gen) are under $140 today only at Target
First impressions of the Dyson 360 Vis Nav robot vacuum
Fake news reports from the Newseum are infinitely better than actual news
UConn vs. Northwestern basketball livestreams: How to watch live