【】

Apple really wants you to spend more time in their stores-- so much so that they've unveiled a new name for their retail spaces.

During Tuesday's Apple Event at the Steve Jobs Theater, Senior Vice President of Retail Angela Ahrendts revealed that the company will now refer to its stores as "town squares" because they view their retail spaces as places for community gatherings.

OK.

Mashable Light SpeedWant more out-of-this world tech, space and science stories?Sign up for Mashable's weekly Light Speed newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

SEE ALSO:Live blog: All the news from Apple's big iPhone 8 event

This is just the latest in Apple's quest to get more people in stores-- in April, the company announced a "Today at Apple" program that offers in-store workshops.

But "town squares"? It's a little much, Apple.

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

---

Featured Video For You

---

How the iPhone has evolved over the last decade

---

TopicsApple