您现在的位置是:百科 >>正文
【】
百科391人已围观
简介Snapchat may soon be hosting more sports content. The National Football League appears to be buildin ...
Snapchat may soon be hosting more sports content.
The National Football League appears to be building a team for a channel on Snapchat Discover, the mobile storytelling app’s network of media publishers.
SEE ALSO:Snapchat's Discover redesign lets you subscribe to publishersThe NFL is looking to hire a managing editor for a Snapchat Discover team who can “help create a distinguished vision/voice for the NFL Snapchat Discover channel that represents the future of the NFL brand,” according to a recent job postingon LinkedIn.
The managing editor will oversee “content execution” and choose what type of “story element (i.e., Video vs. Animation vs. Article).”
A spot on Discover is a new step for the NFL and Snapchat. Last September, the league and the company inked a year-long deal to create Live Stories — curated collections of photos and videos from fans, players and league employees taken with Snapchat — from the season opener until Super Bowl 50.
The MLB, NHL, NBA, PGA and the NCAA also had programming partnerships with Snapchat for Live Stories.
The NFL’s Discover channel will allow the league to not just be limited to snaps but also to share other types of content such as pre-made videos and articles to Snapchat’s highly-coveted audience of a reported 150 milliondaily active users.
That type of content creation on Snapchat has been limited to media publishers and a select number of brands for the last year and a half. BuzzFeed, Cosmopolitanand MTV, for example, are three of just over 20 media outlets that create exclusive content for the Discover section of the app. (Mashableis also a partner on the platform.)
Brands, including Sony Pictures’ James Bond film Spectreand Batman v Superman: Dawn of Justice, fromWarner Bros., have launched their own sponsored channels that last for 24 hours.
SEE ALSO:How to use Snapchat MemoriesThe NFL is looking for someone mid-senior level to fill the position who has “experience managing a team of social/digital content creators with emphasis on video production and graphic design,” according to the listing. The person should have a “passion for” and “knowledge of” the NFL, “it’s [sic] players, teams, and history.”
The channel could feature news stories like those written for NFL.com and videos of predictions and player profiles like those made for NFL Now.
The NFL did not respond to requests for comment on what the channel will be like and when it will launch. Snapchat declined to comment.
SEE ALSO:Yes, your parents are on Snapchat, but that's actually a good thingIn July, Snapchat launched a redesign of Discover. Publishers’ channels are displayed with large photos and headlines, almost like virtual magazine covers, which is a stark contrast from their previous incarnation as small, circular icons. The redesign also places Discover channels alongside Snapchat’s Live Stories and allows Snapchat users to subscribe to publishers.
The NBA and the NHL previously expressed interest in channels on Discover. (In a previous deal, the NFL and Snapchat split the revenue from video advertisements sold within Live Stories.)
“In full transparency, what I'm asking for is probably what every media company is asking for: A channel on Discover,” Melissa Rosenthal Brenner, the NBA’s senior vice president of digital media, told IBTlast year.
“Permanent placement in an app that has millions of users? We’re obviously interested,” said the NHL's Senior Manager of Social Media Sean Dennison.
Have something to add to this story? Share it in the comments.
TopicsSnapchat
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/46a9799856.html
相关文章
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'
百科The diving pool for the Summer Olympics mysteriously turned green this week in Rio de Janeiro, then ...
【百科】
阅读更多Vladimir Putin says Donald Trump's victory gives him 'hope'
百科If there's one world leader who is absolutely delighted to see Donald Trump win the American preside ...
【百科】
阅读更多Rolling Stone loses defamation lawsuit over 'A Rape on Campus' article
百科Rolling Stone 。crossed the line in its now-retracted story about sexual assault on the campus of the ...
【百科】
阅读更多
热门文章
- Plane makes emergency landing after engine rips apart during flight
- Glowing Vincent van Gogh costume will illuminate your Halloween
- Uber will have to give holidays, basic employment rights to UK drivers
- Mariah Carey and James Packer are having a breakup moment
- You will love/hate Cards Against Humanity's new fortune cookies
- Remembering Ronald Reagan, the Charmer
最新文章
U.S. pole vaulter skids to a halt for national anthem
Brexit or Trump: Take this terrifying quiz to find out
Americans are suddenly finding 'Rogue One' a lot more relevant
The MacBook Pro's Touch Bar will cost you if it breaks
Carlos Beltran made a very interesting hair choice
Thor apologizes to Native Americans in Instagram post