您现在的位置是:知識 >>正文
【】
知識54771人已围观
简介The Miami Heat announced partnered with esports organization Misfits today, joining the growing list ...
The Miami Heat announced partnered with esports organization Misfits today, joining the growing list of traditional sports teams and individuals testing the esports waters with investments and acquisitions.
With the Heat's new (undisclosed) stake in Misfits, the NBA franchise will help the esports organization with marketing, branding, retail, driving revenue and outfitting its players. Misfits, which has teams and players in Overwatch, League of Legends, Super Smash Bros., Hearthstoneand Heroes of the Storm, has already rebranded to match the Heat's colors.
Tweet may have been deletedSEE ALSO:7 things to expect in esports in 2017
"What we saw was an opportunity to partner with somebody who could help us reach this millennial audience while at the same we could help them reach a more mainstream audience," Michael McCullough, executive vice president and chief marketing officer of the Heat, said in a statement.
The Heat certainly have quite a bit more to offer to Misfits as the no. 1 retailing team in the NBA, but Misfits aren't nobodies in the world of esports, despite forming as recently as May 2016. Misfits' Overwatchteam has recently won the OverwatchOpen and DreamHack Winter, cementing them as one of the top squads in the scene. Meanwhile the League of LegendsMisfits franchise finished first in the 2016 spring and summer European Challenger Series and qualified for the 2017 spring European Championship Series (which is the top league in League).
Tweet may have been deleted
With the support of a well-established NBA franchise, Misfits will be able to focus on building and improving their existing teams and continuing to expand into new games. Misfits just jumped into Hearthstonein December, signing four top-level players.
Over the past year, NBA legends Shaquille O'Neal and Magic Johnson have invested in esports teams, current NBA player Jonas Jerebko acquired the esports franchise Renegades and the Philadelphia 76ers acquired Team Dignitas. Team owners from franchises like the Sacramento Kings, Golden State Warriors, Los Angeles Dodgers and Milwaukee Bucks have created, acquired and invested in esports teams over the past few months. People are paying attention to the growing status of esports.
The esports industry itself was estimated to be worth almost $900 million in July and that number is only expected to rise. The biggest money-making factors are sponsorships and advertising, which is where many established sports franchises have a lot of experiences with. The smallest money maker is merchandising, but that could change as these merch titans move into the scene.
Featured Video For You
These esports teams train like NBA players
TopicsEsportsGamingLeague Of Legends
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/53b56699380.html
相关文章
Plane makes emergency landing after engine rips apart during flight
知識A Southwest Airlines flight bound for Orlando, Florida, made an emergency landing Saturday morning d ...
【知識】
阅读更多The world's fastest camera can capture 5 trillion frames per second
知識A new camera developed in Sweden is faster than any photography gear on the planet.。Researchers at S ...
【知識】
阅读更多Uber and 'The Circle' have nearly identical logos and everyone noticed
知識Well, this is awkward.。When。 The Circle — the 2017 James Ponsoldt film based on Dave Eggers&rs ...
【知識】
阅读更多
热门文章
- Dog elected for third term as mayor of Minnesota town
- Elon Musk says Model Y crossover will come in late 2019 or 2020
- Singapore's going to see self
- 'Deadpool 2' just got upgraded to a summer date in the year of X
- These glasses hide a fitness tracker on your face
- 'Wootube' is the hit YouTube channel that's making math hella fun again
最新文章
More than half of women in advertising have faced sexual harassment, report says
Waymo is letting residents in Phoenix test its self
Beer could help ease physical pain, but there's a catch
UberPOOL just got way safer and less stressful
Chinese gymnastics team horrifies crowd with human jump rope
Uber and 'The Circle' have nearly identical logos and everyone noticed