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Virgin Group founder Richard Branson was recently injured in a serious bike accident while cycling on Virgin Gorda, an island in the British Virgin Islands. 。

Branson shared images of his injuries after the accident and described what had happened in a blog post Friday. 。

SEE ALSO:Why Virgin America's newest route to Hawaii is unlike the others 。

"I was heading down a hill towards Leverick Bay when it suddenly got really dark and I managed to hit a ‘sleeping policeman’ hump in the road head on. The next thing I knew, I was being hurled over the handlebars and my life was literally flashing before my eyes," he wrote.
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Credit: Virgin。

Branson said his helmet helped mitigate most of the damage. His bike fell off the cliff. He cracked his cheek and cut his chin, knee and shoulder, among other things, but hasn't sustained any serious injuries apart from some torn ligaments, he wrote.
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Genuinely thought I was going to die as I fell headfirst & bike disappeared off cliff https://t.co/aEh6TsVrqC pic.twitter.com/P7vpzxo2T。

— Richard Branson (richardbranson) August 26, 2016。

Branson was preparing for the Virgin Strive Challenge, in which he, alongside his children Holly and Sam and several others, will travel more than 1240 miles from the summit of the Matterhorn to the summit of Mt. Etna in Sicily. The challenge, whose goal is to raise 1.5 million pounds ($1.98 million) to help a charity organization called Big Change that funds innovative projects from young people in the UK, and entails hiking, running, swimming and cycling.。

Forget my injuries (cracked cheek, torn ligaments) – I'm having to drink tea out of a straw! https://t.co/aeh6TsDQz4 pic.twitter.com/t8g8HdHFqN 。 https://t.co/aeh6TsDQz4 pic.twitter.com/t8g8HdHFqN。

— Richard Branson (richardbranson) August 26, 2016 。

Branson, who is an experienced kitesurfer and adventurer, is no stranger to accidents. In February, he said on Twitter he'd been bitten by a stingray while swimming in the Cayman Islands. Despite his most recent accident, he still plans to participate in the challenge next month.。