您现在的位置是:娛樂 >>正文
【】
娛樂5人已围观
简介Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from M ...
Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from Mayfair Group, an ad agency turned viral Instagram brand that describes itself as "your internet hype team." The company's most recognizable product is a sweatshirtthat says "Empathy," which it sells alongside clothing emblazoned with sayings like "It costs zero dollars to be a nice person" and "Just be fucking kind."
A recent Instagram post announced their latest line, a play on the logo-laden celebrity culture of the early 2000s.
View this post on Instagram
The "Boundaries are hot!" collection is, of course, a take on Paris Hilton's once-omnipresent catchphrase "That's hot!" and her proclivity for Von Dutch hats. The white "Mayfair" scrawl is a reference to Ed Hardy's hold on celebrity fashion of the era. And "Dump 'Em & Love Yourself" is a play on Britney Spears' paparazzied "Dump Him" tee.
But the real head scratcher is the three-piece Tumblr line: a $68 "I
No self-respecting Tumblr girl would ever wear one of these pieces. Like ever. The line is a pretty transparent attempt to cash in on Gen Z's current revivalof early '00s style and tech.
But Tumblr apparently collaborated with Mayfairon this collection, which means that they, in a way, endorse the idea of Tumblr as a relic of the early aughts. That goes against the company's recent insistencethat the brand is still very much alive, especially amongst Gen Z users. Then again, if Gen Z can find Tumblr as cool to revisit as wired headphones, maybe the platform will find itself on the precipice of a second coming.
SEE ALSO:It's time to turn your vintage tech into a fashion statement. And more 2022 trend predictions.Tumblr recently dropped its own line of limited-edition merchto celebrate its 15-year anniversary. It reflects the cool, quirky vibrance of the artists that keep the platform alive. The two lines are compelling evidence that the platform is as confused as ever about its position in the zeitgeist. Does Tumblr want to be seen as a flourishing eden for artistic expression or as a has-been seeking to be revived?
TopicsSocial MediaTumblr
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/55e59999345.html
相关文章
Photos show the Blue Cut fire blazing a path of destruction in California
娛樂A fast moving wildfire continued raging near San Bernadino, California, forcing the evacuation of at ...
【娛樂】
阅读更多House Democrats decry 'faux concern' of Orlando moment of silence
娛樂Several House Democrats are done with moments of silence.The United States House of Representatives ...
【娛樂】
阅读更多Usher is back with 'No Limit' featuring Young Thug. Yeah!
娛樂How many smooth jams perfect for hot summer days can Usher create? The limit does not exist.Today, U ...
【娛樂】
阅读更多
热门文章
- Felix the cat just raised £5000 for charity because she's the hero we all need
- Glastonbury festival has announced a women
- India will have 810 million smartphone users by 2021: Ericsson
- Watch live as SpaceX attempts to land another rocket on a drone ship Wednesday
- These glasses hide a fitness tracker on your face
- New Viceland docuseries goes to the front lines of the cyberwar