您现在的位置是:娛樂 >>正文
【】
娛樂942人已围观
简介Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from M ...
Nostalgia never truly goes out of style, but there is much to unpack in the latest collection from Mayfair Group, an ad agency turned viral Instagram brand that describes itself as "your internet hype team." The company's most recognizable product is a sweatshirtthat says "Empathy," which it sells alongside clothing emblazoned with sayings like "It costs zero dollars to be a nice person" and "Just be fucking kind."
A recent Instagram post announced their latest line, a play on the logo-laden celebrity culture of the early 2000s.
View this post on Instagram
The "Boundaries are hot!" collection is, of course, a take on Paris Hilton's once-omnipresent catchphrase "That's hot!" and her proclivity for Von Dutch hats. The white "Mayfair" scrawl is a reference to Ed Hardy's hold on celebrity fashion of the era. And "Dump 'Em & Love Yourself" is a play on Britney Spears' paparazzied "Dump Him" tee.
But the real head scratcher is the three-piece Tumblr line: a $68 "I
No self-respecting Tumblr girl would ever wear one of these pieces. Like ever. The line is a pretty transparent attempt to cash in on Gen Z's current revivalof early '00s style and tech.
But Tumblr apparently collaborated with Mayfairon this collection, which means that they, in a way, endorse the idea of Tumblr as a relic of the early aughts. That goes against the company's recent insistencethat the brand is still very much alive, especially amongst Gen Z users. Then again, if Gen Z can find Tumblr as cool to revisit as wired headphones, maybe the platform will find itself on the precipice of a second coming.
SEE ALSO:It's time to turn your vintage tech into a fashion statement. And more 2022 trend predictions.Tumblr recently dropped its own line of limited-edition merchto celebrate its 15-year anniversary. It reflects the cool, quirky vibrance of the artists that keep the platform alive. The two lines are compelling evidence that the platform is as confused as ever about its position in the zeitgeist. Does Tumblr want to be seen as a flourishing eden for artistic expression or as a has-been seeking to be revived?
TopicsSocial MediaTumblr
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/55e59999345.html
相关文章
Major earthquake and multiple aftershocks rock central Italy
娛樂UPDATE: Aug. 25, 2016, 8:22 a.m. BST 。 Death toll is now at least 247 dead: 190 in Rieti province and ...
【娛樂】
阅读更多Apple's iPhone will reportedly go notch
娛樂Bye-bye, notch.According to reliable Apple analyst Ming-Chi Kuo (via MacRumors), Apple will launch a ...
【娛樂】
阅读更多Politician's emotive speech about her cancer diagnosis will move you to tears
娛樂An Australian politician gave a powerful speech on Wednesday after learning that her cancer had retu ...
【娛樂】
阅读更多
热门文章
- Twitter grants everyone access to quality filter for tweet notifications
- Ryan Reynolds' fake Amazon review of his own gin company is as glorious as you'd expect
- Apple's iPhone will reportedly go notch
- WiFi extenders: How to pick (and set up) the right one
- This app is giving streaming TV news a second try
- Bitcoin goes above $6,000 for the first time this year
最新文章
Is Samsung's Galaxy Note7 really the best phone?
WiFi extenders: How to pick (and set up) the right one
5 frosty TV shows to cool you the hell down
This millennial's relatable tweet about time is blowing people's minds
You will love/hate Cards Against Humanity's new fortune cookies
25 tweets about being lactose intolerant that won't give you a stomachache