您现在的位置是:熱點 >>正文
【】
熱點85311人已围观
简介Are you tired of doubting information from the news media? Fed up with America's public institutions ...
Are you tired of doubting information from the news media? Fed up with America's public institutions?
Well, you're in luck, because a new survey has revealed one surprising source that Americans trust in increasing numbers: advertising.
SEE ALSO:It only took us five minutes to find a big brand advertising on a hate group's YouTubeA report released by market research firm YouGov on Monday found the American public's faith in the ads they see has grown over the past few years, just as trust in mass-media news, government and other institutions sinks to new lows.
Nearly three quarters of people surveyed now say they think advertising is generally "honest" -- a 16 percent jump from March of 2014.
Only six in 10 people say they actually trustthe medium, but that's still one more than three years ago.
Another recent study from research firm MarketingSherpa found similarly high marks for advertising. But it also showed that the data varied considerably across different types of ads. Eight in 10 people trusted print and television, but, unsurprisingly, only around half could say the same for digital ads.
Meanwhile, surveys show news organizations polling at historic lows when it comes to trust. The latest Gallup poll last fall found that only three in 10 people had "a great deal" or "a fair amount" of trust in mainstream media -- and only 14 percent of Republicans.
Eight in 10 people trusted print and television, but, unsurprisingly, only around half could say the same for digital ads.
More generally, Gallup found that trust in key American institutions, including Congress, organized religion and police as well as media, hovers around the same rate on average.
These numbers have been eroding for decades, but they've also been exasperated by a particularly divisive political climate in recent years.
The disparity certainly suits the tastes of America's president. Donald Trump loves nothing more than belittling the media, and he's been happy to turn his administration into a vehicle for selling his family's products.
The report also comes as the lines between media, entertainment and advertising have become more blurred than ever. New types of ads like sponsored posts on news sites, often-undisclosed celebrity plugs and camouflaged native ads have made paid promotion tougher to spot.
And perhaps that's the answer: People think identifiable ads are more honest than the press, because at least then they know what they're being sold.
Featured Video For You
Is ad blocking wrong?
TopicsGovernment
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/56c56999374.html
相关文章
Florida hurricane forecast remains uncertain, but trends in state's favor
熱點For days, a war has been raging between two of the premiere computer models used to help predict the ...
【熱點】
阅读更多England fans storm London IKEA after World Cup win over Sweden
熱點English sportsmanship: Assembly will definitely be required. Rowdy (translation: terrible) fans cele ...
【熱點】
阅读更多Amazon patents hijack
熱點Amazon just received a patent for hijack-proof delivery drones.The company filed a patent titled "Ho ...
【熱點】
阅读更多
热门文章
- Wikipedia co
- Apple Music is beating Spotify in the US with more subscribers
- Here are all of Apple's hidden promoted Tweets on Twitter
- Summer entertainment we (still) can't wait for
- Hiddleswift finally followed each other on Instagram after 3 excruciating days
- Timehop hacked: Names, emails, phone numbers stolen
最新文章
Olympian celebrates by ordering an intimidating amount of McDonald's
Kiwi the bird and his goth wife welcome 4 semi
This 1 photo perfectly sums up just how obsessed England is with the World Cup
Sacha Baron Cohen teases a new Trump
Donald Trump's tangled web of Russian influence
Facebook labeled part of the Declaration of Independence as 'hate speech'