您现在的位置是:綜合 >>正文
【】
綜合736人已围观
简介Last week's unveiling of the Apple Watch Series 2 kicked off the next phase of Apple's wearables era ...
Last week's unveiling of the Apple Watch Series 2 kicked off the next phase of Apple's wearables era, but another kind of "apple" wearable debuted on the same day, with much less fanfare, but offering unique features no smartwatch can.
The Jim Beam Apple Watch is a watched-shaped wearable that puts a retractable shot glass on your wrist.
Yes, it's real, and it's pretty awesome.
SEE ALSO:'Pokémon Go' is coming to the Apple WatchWhen its lid is closed, the surprisingly robust stainless steel device almost looks like a watch, except instead of a watch face, a subtle "Jim Beam Apple" engraving is displayed, a promotional nod to the company's Apple bourbon whiskey product. Open the wearable up and you can extend a sturdy metal cup that you can drink from (yes, really).

I tried wearing it for an entire day and it was about as heavy as some of the larger, analog sport watches on market. So while it's not a real "watch," is definitely doesn't feel like a cheap toy, despite the company's humorous, hyperbolic marketing text.
"[The Jim Beam Apple Watch is] a revolutionary timepiece that comes with a manual dial and a stylish tweed strap that’s adjustable to 12 different sizes," reads the site designed to sell the $17.99 product, which comes in silver, green and black. "The watch features a streamlined interface that opens and closes on demand, and enables remarkable precision in both shot pouring and drinking."

Is it gimmicky? Of course it is.
But for a bourbon whiskey company founded way back in the 1800s, this is an admirable bit of tech-centric marketing that actually delivers something relevant to its brand.
It's not exactly practical, but it's fun.
TopicsApple
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/58d8999852.html
相关文章
This company is hiring someone just to drink all day
綜合For the non-Don Drapers among us, drinking at work is a far-off fantasy. But UK company ILoveGin wan ...
【綜合】
阅读更多I made an exact replica of Donald Trump in 'The Sims 3' and a lot of wild things happened
綜合Donald Trump is nothing if not unpredictable. Does he love Paul Ryan? Does he want the Speaker of th ...
【綜合】
阅读更多Dude tries to crowdfund a $15,000 engagement ring. Internet says, 'Nope!'
綜合The old rule of thumb is that you should spend three months' salary on an engagement ring -- but the ...
【綜合】
阅读更多
热门文章
- Watch MTV's Video Music Awards 2016 livestream
- Couple announces pregnancy in a perfect Bob Ross
- The Melania Trump, 'Muppet Babies' conspiracy theory every '90s kid will get
- China comes down harder on Muslims, outlawing 'abnormal beards' and veils in public
- Satisfy your Olympics withdrawals with Nike's latest app
- The Galaxy S8 has an awesome audio feature that will make iPhone owners jealous
最新文章
Visualizing July's astounding global temperature records
'Selfie monkeys' are now endangered because people can't stop eating them
This Google report about millennials is called 'It's Lit' and oh, IT. IS. LIT.
Dad celebrates cancer
Richard Branson 'thought he was going to die' in bike accident
Ridiculously strong coffee is here to keep Americans wide awake