您现在的位置是:焦點 >>正文
【】
焦點741人已围观
简介Twitter is looking to get small business owners more involved in its service with its latest standal ...
Twitter is looking to get small business owners more involved in its service with its latest standalone app.
Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages.
SEE ALSO:Twitter's new Engage app makes it easier for celebs to handle their fansFor instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way.
While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics.
The result, however, doesn't look all that different from Twitter. The biggest addition appears to be an "About you" option that shows a wide range of mentions.
It follows on the heels of last week's release of Twitter's "Engage" app, which provides celebrities and influential users with many of the same functions.
Facebook and Google, which currently dominate the mobile ads space, are able to lure small business owners with the promise of precise targeting, gleaned from the glut of information both collect on their users.
While Twitter might not be able to match the hyper-specific advertising capabilities of those two platforms, it does have an advantage in that it's often a go-to public forum for customer service issues and product shoutouts (or takedowns).
Those testimonials are useful for brands looking to promote messages from satisfied customers, and the Dashboard app will help businesses more easily find them.
The app is currently available on the web and on iOS.
Have something to add to this story? Share it in the comments.
TopicsTwitter
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/74f9799828.html
相关文章
U.S. government issues warning on McDonald's recalled wearable devices
焦點Last week's McDonald's debacle, which saw the fast food giant forced to recall its first wearable tr ...
【焦點】
阅读更多Nobel Prize loss sparks $1 million fundraising effort for Syria's 'White Helmets'
焦點The Syrian Civil Defense -- commonly known as the "White Helmets" for the hard hats they wear -- wou ...
【焦點】
阅读更多Bad news: Verizon will not offer replacements of the Samsung Note7
焦點Verizon will stop replacing Samsung Galaxy Note7 devices for its customers in the U.S., it announced ...
【焦點】
阅读更多
热门文章
- Watch MTV's Video Music Awards 2016 livestream
- British rock band sends shade to Nickelback, they give it right back
- Aussie bros who wore Malaysian flag undies sent home without conviction
- Badass Irish grandmother pulls off water bottle trick like it ain't no thang
- Old lady swatting at a cat ends up in Photoshop battle
- Google Daydream brings 'Harry Potter' to VR
最新文章
This company is hiring someone just to drink all day
What 'Overwatch' needs to change to be a better esport
Airbnb hosts offer homes for $0 as Hurricane Matthew approaches
Professor says she'll bring gun to campus after members of the band kneel for anthem
Metallica to seek and destroy your eardrums with new album this fall
Airbnb hosts offer homes for $0 as Hurricane Matthew approaches