您现在的位置是:娛樂 >>正文
【】
娛樂56476人已围观
简介One-fifth of the world's coral reefs have already disappeared or are suffering from severe damage. I ...
One-fifth of the world's coral reefs have already disappeared or are suffering from severe damage. In an attempt to combat this trend and raise awareness, Adobe and the Pantone Color Institute have teamed up with the Ocean Agency to launch a campaign that uses creativity to inspire change.
Coral reefs may be full of vibrant colors, but if they’re too vivid, it can spell trouble. This rarity — dubbed fluorescing — is coral’s attempt to resist extremely high temperatures.
While filming the Netflix Original Documentary Chasing Coral, the Ocean Agency “came across this unbelievable phenomenon in New Caledonia,” said Richard Vevers, Founder and CEO of the Ocean Agency. “These corals were fluorescing these incredibly vivid colors. We captured this imagery and it was in the film.”
“It was almost like the corals were crying out in color, saying ‘look at me,’” said Vever. “No one was noticing because they think that it’s something going on completely out of sight and out of mind, underwater.”
SEE ALSO:What the Great Barrier Reef looks like in the wake of coral bleachingAdobe and the Pantone Color Institute were able to analyze the images provided by the Ocean Agency to create three new colors: Glowing Yellow, Glowing Blue, and Glowing Purple. These “reflect the three colors that corals sometimes fluoresce before they die,” said Brenda Mills, Principal of Creative Services and Visual Trends for Adobe Stock.
These colors fit in perfectly with Pantone's 2019 color of the year, Living Coral, and bring heightened awareness to climate change's potential devastation of our coral reefs.
The campaign kicks off on June 3 with a design challenge. The creative community can use the Glowing, Glowing, Gone colors in designs or products to help bolster awareness for coral reef conservation. Designers have the opportunity for their art to be featured in New York City’s Times Square as well as key conferences and events for ocean policy.
“Since we’re at the intersection of creativity and technology, we believe that creativity can inspire not only awareness but it can inspire change,” said Mills. The campaign hopes that the colors become a symbol of coral reef conservation.
A diver observes "Glowing Purple" coral.Credit: THE OCEAN AGENCY / ADOBE STOCKWith climate change happening fast, now is the time to act. It’s not just about policy, either — public opinion can mean everything. “You do need support to protect the reefs that we know we can save,” said Vever.
By partnering with the Ocean Agency, Adobe and Pantone are the latest companies taking a “Brand Stand.” Mills explained that “consumers are actually building their brand loyalty around the stand that companies take and how well they communicate their role in social issues and environmental issues.”
The three new colors are available as both Pantone colors for brand use and in digital toolkits for Adobe products.
Featured Video For You
Whole Foods to eliminate plastic straws in all stores
TopicsActivismSocial Good
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/7f52999463.html
相关文章
Watch MTV's Video Music Awards 2016 livestream
娛樂It's MTV Video Music Awards night. Are you ready?Kanye's going to be there, and he's going to say th ...
【娛樂】
阅读更多New photos reveal Jeff Bezos' Blue Origin is going to be pretty swanky
娛樂Blue Origin's New Shepard capsule looks like a cushy ride for any space tourist flying high above th ...
【娛樂】
阅读更多'Selfie monkeys' are now endangered because people can't stop eating them
娛樂Apparently, everyone's favorite adorable "selfie monkey" is cute enough to eat—literally, in I ...
【娛樂】
阅读更多
热门文章
- Fake news reports from the Newseum are infinitely better than actual news
- I made an exact replica of Donald Trump in 'The Sims 3' and a lot of wild things happened
- China comes down harder on Muslims, outlawing 'abnormal beards' and veils in public
- Disney officially orders 'That's So Raven' sequel
- This coloring book is here for all your relationship goals
- You could be an extra on 'Game of Thrones' this weekend
最新文章
Two states took big steps this week to get rid of the tampon tax
Apple opens App Accelerator in India to foster iOS app development
Family delivers perfectly wholesome prank to their mail carrier
Forget Tinder: This hot app wants to be your hookup for hooking up
More than half of women in advertising have faced sexual harassment, report says
Dig into an edible 50