您现在的位置是:娛樂 >>正文
【】
娛樂25人已围观
简介Want to have the best day ever?! Bumble and Barbieare teaming up to help. The dating app is the late ...
Want to have the best day ever?! Bumble and Barbieare teaming up to help.
The dating app is the latest to collaborate with Warner Bros. Pictures (in what is an increasingly long list) ahead of Greta Gerwig's upcoming film. The collaboration entails Bumble users getting words of encouragement from the film's Barbies and Kens, who will direct daters to use "Compliments", an in-app feature that helps people spark conversations.
The Bumble-version of Barbies and Kens will be around from today until July 26. From an initial glimpse, it seems the cast — including Margot Robbie, Ryan Gosling, Simu Liu, Issa Rae, and others — pop up with motivational pre-recorded messages and examples of positive reactions and compliments ("Your taste in movies? Sensational", "Your bio? chefs kiss"), then guiding users to send compliments to their potential matches.
"Barbies and Kens have a strong support system in each other," says Cameron Curtis, executive vice president of global digital marketing at Warner Bros. "We are excited to bring that to people on Bumble — and point to how this comes to life in Barbieon the big screen in theaters."
Bumble says that this creative overlap between the app and the film is helping to illustrate "the power of kindness", according to CEO Whitney Wolfe Herd.
Related Stories
- The cherry emoji and 14 other emoji you can use to sext
- Bumble BFF will be a standalone app
- Millennials prioritize sex more than Gen Z does, survey says
- Bumble updates Spotify feature to encourage musical compatibility
- Barbenheimer isn't just a meme, it's a call to action
Tweet may have been deleted
"'Compliments' is just one of the many ways we empower our community to lead by example and make more meaningful first moves," says Herd. "We’ve seen this approach lead to a higher likelihood of matching and quality chats amongst our members, and we’ll continue to engineer kindness into everything we build."
So be like Barbie and her counterpart, and spread some positivity today. Online dating needs it.
TopicsApps & SoftwareFilm
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/80e58499335.html
相关文章
This German startup wants to be your bank (without being a bank)
娛樂BERLIN -- “That is f*cking clever,” said Ben Floyd, 33, as we sat in a trendy cafe in Be ...
【娛樂】
阅读更多How to reset your Apple Watch
娛樂Whether you're selling an Apple Watch, giving it away, or trading it in for a newer model, you'll wa ...
【娛樂】
阅读更多Let's talk about that mid
娛樂When Loki died at the end of Thor, it seemed like a plausible end to his character. It was not. His ...
【娛樂】
阅读更多
热门文章
- MashReads Podcast: What makes a good summer read?
- Tesla Model S Plaid blasts off in reviews, even without a gear shifter
- Loki and Bart Simpson will join forces in a new Disney+ short
- Dave Jorgenson's TikTok book is a fun, engaging read for aspiring TikTokkers
- Cat gets stuck in the most awkward position ever
- Xbox and Bethesda dropped a *ton* of trailers at their E3 kickoff
最新文章
You will love/hate Cards Against Humanity's new fortune cookies
Cops are playing music during filmed encounters to game YouTube's copyright striking
Someone literally broke the internet
Next year's iPad Pro might support wireless charging
Twitter grants everyone access to quality filter for tweet notifications
Next year's iPad Pro might support wireless charging