您现在的位置是:娛樂 >>正文

【】

娛樂713人已围观

简介Want to have the best day ever?! Bumble and Barbieare teaming up to help. The dating app is the late ...

Want to have the best day ever?! Bumble and Barbieare teaming up to help.

The dating app is the latest to collaborate with Warner Bros. Pictures (in what is an increasingly long list) ahead of Greta Gerwig's upcoming film. The collaboration entails Bumble users getting words of encouragement from the film's Barbies and Kens, who will direct daters to use "Compliments", an in-app feature that helps people spark conversations.

The Bumble-version of Barbies and Kens will be around from today until July 26. From an initial glimpse, it seems the cast — including Margot Robbie, Ryan Gosling, Simu Liu, Issa Rae, and others — pop up with motivational pre-recorded messages and examples of positive reactions and compliments ("Your taste in movies? Sensational", "Your bio? chefs kiss"), then guiding users to send compliments to their potential matches.

Mashable After DarkWant more sex and dating stories in your inbox?Sign up for Mashable's new weekly After Dark newsletter.By signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

"Barbies and Kens have a strong support system in each other," says Cameron Curtis, executive vice president of global digital marketing at Warner Bros. "We are excited to bring that to people on Bumble — and point to how this comes to life in Barbieon the big screen in theaters."

Bumble says that this creative overlap between the app and the film is helping to illustrate "the power of kindness", according to CEO Whitney Wolfe Herd.


Related Stories
  • The cherry emoji and 14 other emoji you can use to sext
  • Bumble BFF will be a standalone app
  • Millennials prioritize sex more than Gen Z does, survey says
  • Bumble updates Spotify feature to encourage musical compatibility
  • Barbenheimer isn't just a meme, it's a call to action

"'Compliments' is just one of the many ways we empower our community to lead by example and make more meaningful first moves," says Herd. "We’ve seen this approach lead to a higher likelihood of matching and quality chats amongst our members, and we’ll continue to engineer kindness into everything we build."

So be like Barbie and her counterpart, and spread some positivity today. Online dating needs it.

TopicsApps & SoftwareFilm

Tags:

相关文章