您现在的位置是:娛樂 >>正文
【】
娛樂395人已围观
简介McDonald's execs created a hit menu item that significantly boosted sales — and there is absol ...
McDonald's execs created a hit menu item that significantly boosted sales — and there is absolutely no way they could've seen it happening the way it did.
The fast food giant released its quarterly earnings report on Thursday, noting a 14 percent bump in net sales and $2.31 billion in net income, compared with $1.19 billion a year earlier. That's a real jump and that's due, in part, to a viral trend surrounding its Grimace shake in the United States.
"This quarter, if I'm being honest, the theme was Grimace," CEO Chris Kempczinski said in a conference call.
In case you missed it, McDonald's this summer released a limited-time-only purple Grimace shake to honor the character's birthday. TikTok, for one reason or another, took the shake and turned it into a trend where people basically made mini horror films. The beat of every TikTok was wish Grimace a happy birthday, take a sip, say it's good, then cut to some horrific, frightening scene. It actually inspired some pretty impressive mini-filmmaking of sorts.
SEE ALSO:The wonderful horror of the Grimace shake TikTok trendIt was one of the biggest trends of the summer on TikTok and, apparently, inspired lots of interest in the shake. Granted, it's not like that many people were doing the trend — but it was all basically free advertising. McDonald's has made it a habit to go viral with menu items such as its adult happy meal last year or the Rick and Morty-inspired Szechuan sauce debacle in 2017.
Related Stories
- The wonderful horror of the Grimace shake TikTok trend
- Taylor Swift does not know who Grimace is, apparently
- What the hell is McDonald's Grimace?
- McDonald's says the McRib is coming back for a 'farewell tour'. We don't believe it.
- McDonald's adds adult Happy Meals to the menu. Yes, you get a toy.
Still, there was no way McDonald's could've seen the Grimace trend coming. It was too weird to plan. In fact, the TikTok trend slyly mocked the corporate, capitalistic, absurdity of "celebrating" the "birthday" of a giant, purple, anthropomorphic tastebud. But if TikTok was mocking McD's, the suits behind the golden arches were laughing all the way to the bank.
TopicsTikTokMemes
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/95f58499320.html
相关文章
WhatsApp announces plans to share user data with Facebook
娛樂Big changes are coming to WhatsApp.。On Thursday, WhatsApp announced in a blog post it will begin sha ...
【娛樂】
阅读更多Taylor Swift played host to foster children at her last tour rehearsal
娛樂Taylor Swift's latest tour of mega-stadiums across the globe kicks off Tuesday in Phoenix, so she us ...
【娛樂】
阅读更多Mark Zuckerberg's hearing would've been better in Scottish accents
娛樂Sure, you might've been a little underwhelmed by the Mark Zuckerberg hearing. 。The dry answers and ho ...
【娛樂】
阅读更多
热门文章
- This German startup wants to be your bank (without being a bank)
- How mutual masturbation can help close the orgasm gap
- New space animation shows dust zipping around a comet
- Students evacuated over 'smell of gas,' culprit found to be durian
- Sound the alarms: Simone Biles finally met Zac Efron
- Exxon, Suncor sued for stoking climate change
最新文章
Dressage horse dancing to 'Smooth' by Santana wins gold for chillest horse
Balloon failed at its one job, and no one can stop thinking about it
Meghan Markle's character gets married in 'Suits' before her IRL wedding in May
What's coming to Netflix in May: 'Coco' and more
Singapore gets world's first driverless taxis
Congress released more than 3,000 Russian Facebook ads