您现在的位置是:百科 >>正文
【】
百科86人已围观
简介Thousands of Indonesian women are launching a new breed of mom-and-pop shop -- one that's entirely c ...
Thousands of Indonesian women are launching a new breed of mom-and-pop shop -- one that's entirely contained within a phone or tablet.。
A startup called Slingshot lets anyone apply to launch a three-dimensional virtual storefront with the country's biggest retailer, Alfamart.。
Through micro-franchise agreements, owners can stock their shelves and display racks with any assortment of items from Alfamart's inventory, which includes household wares, clothing and groceries. Sales are made in-person only, and the wares are shipped upon purchase from the shopping chain's warehouses. 。
SEE ALSO:Netflix teases a gadget that lets you browse with just your brain。The set-up is supposed to add a social touch to the online shopping experience and provide a more comfortable setting for people who still prefer real-world stores to the internet. It's also meant to be accessible with the minimum possible initial investment. 。


The company claims 7,000 people have now signed up in the eight months since it launched, and 60 percent of them have stayed active users. All but two or three percent happen to be women.。
Slingshot CEO Daniel Surya says the predominance of female users is a function of prevailing cultural norms that often make it difficult for women to start their own businesses. 。
SEE ALSO:Amazon's fulfillment centers will soon run on solar energy。The company was one of five startups chosen to represent the country at the South by Southwest festival in Austin this week, during which it will announce a global expansion targeting other emerging markets.。
Most of the businesses operate on the same sort of scale as a tupperware party -- customers are usually neighbors, acquaintances or anyone else the store owner might come across in a social setting.。

The stores also have an augmented reality component, where users can decorate a tiny scale model of a building.Credit: instagram:aditafebriyanti。
Surya said the product is most popular among mothers looking to bring an extra stream of household income. He says a lot of the transactions take place in social settings, like among mothers waiting for kids after school or during neighborhood get-togethers.。
Some of the more prolific of the business owners seem to be bypassing the storefront altogether and coordinating sales to a wider audience through social media. 。
The company plans to roll out a feature soon that will let owners mix in goods of their own into their inventories alongside those supplied by Alfamart.。
The idea is to eventually get to the point where the storefronts are more akin to shops on sites like Etsy with the opportunity for owners to launch their own products on the back of their franchise.。
From Alfamart's perspective, the benefit comes not just through the added sales but also through valuable word-of-mouth marketing intrinsic to the model. 。
As it strikes out into new markets in the coming months, it will look to make similar partnerships with local retailers. 。
The business model latches onto what's seen as one of the most appealing business prospects of virtual and augmented reality -- the ability to create virtual showrooms in which to sell things with the same intimacy and accessibility of a brick-and-mortar setting without the burdensome costs or logistical restrictions.。
The product as it is now is far from the most advanced example of this practice, but Surya said it was designed with wide accessibility in mind among people who might not have the latest gadgets.。
Featured Video For You 。
Featured Video For You。How virtual reality is changing storytelling。
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/98c5299849.html
相关文章
Fiji wins first
百科Fiji's men's rugby sevens team has made history by defeating Great Britain and claiming the country' ...
【百科】
阅读更多Facebook moderators blast Zuckerberg, claim he's risking their lives for profits
百科Mark Zuckerberg's drive for profits might end with their deaths. So argue the more than 200 content ...
【百科】
阅读更多Amazon One lets you pay at stores with the palm of your hand
百科The palm is the new fingerprint. Amazon One, a new service from Amazon, is a novel way of contactles ...
【百科】
阅读更多
热门文章
- This app is giving streaming TV news a second try
- How fantasy football exploded online and kept Yahoo relevant
- On Nicole Kidman's fabulous coats in 'The Undoing'
- 'Dexter' announces return as limited series in 2021
- Dog elected for third term as mayor of Minnesota town
- 'The Mandalorian' Season 2 episode 4 reveals a truly sinister plot
最新文章
Ivanka Trump's unpaid interns share cringeworthy financial advice
Amazon One lets you pay at stores with the palm of your hand
NASA collected asteroid dust, but it's leaking on its return journey
What is BitChute? The YouTube alternative that welcomes hate speech.
Samsung Galaxy Note7 teardown reveals the magic behind the phone's iris scanner
The White House contact form now asks for your pronouns