您现在的位置是:百科 >>正文
【】
百科963人已围观
简介GOQii, India's No. 1 health and fitness startup, is now a case study on the famed Harvard Business P ...
GOQii, India's No. 1 health and fitness startup, is now a case study on the famed Harvard Business Publishing platform, a subsidiary of Harvard University that brings out books, magazines and leadership studies for MBA students.
It is only the third Indian startup after Flipkart (India's largest online retailer and Amazon rival) and Paytm (India's biggest mobile payments firm backed by China's Alibaba Group) to feature as a Harvard case study.
SEE ALSO:MIT researchers develop a wearable social coach for people with Asperger'sOn the surface, GOQii is a fitness band that competes with the likes of Fitbit, Xiaomi's Mi Band, Nike's FuelBand, Jawbone and so on. But there's more to it.
GOQii is actually a service on top of a wearable device. The ecosystem consists of personalized health coaches, trainers, nutritionists, behavioral psychologists, etc, who are available 24x7 on the cloud, and help users interpret their body data and make changes to their health and lifestyle.
Most recently, GOQii has also enrolled diagnostic centers and hospital chains on its platform, and will soon tie up with health insurance services too.

"Our business model is very different than the traditional hardware companies since we focus on a subscription model with much higher engagement and lifetime value," Vishal Gondal, founder and CEO, GOQii, tells Mashable.
"Hence, it won't be fair to compare us to Xiaomi or Fitbit. In fact, our platform integrates with data from multiple wearable and apps," he says.
The Harvard case study titled Envisioning a New Fitness Future will capture GOQii's entire evolution from a fitness band to a complete health ecosystem.
The case is divided into two parts:
(1) Part A details GOQii's journey from its incorporation in 2014 until April 2016.
(2) Part B deals with its broadened service offering that ties doctors, diagnostic centers, hospitals, payments, etc.
Students will obtain lessons on Artificial Intelligence, Entrepreneurship, Healthcare and Technology through the GOQii case study.
"It is a proud moment for us that the student community is looking at the success of GOQii as a benchmark for their management program. This case study reinstates our vision of healthy living and preventive healthcare," says Gondal.
GOQii retails on Amazon in India and the US; the band comes bundled with a 3-month service subscription at $49.
Featured Video For You
Forget watches or Fitbits – you can track your workout with a ring
TopicsFitness TrackersGadgets
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/48b56899383.html
相关文章
Aly Raisman catches Simone Biles napping on a plane like a champion
百科Simone Biles is exhausted. She won five medals at the Summer Olympics in Rio, posed for selfies with ...
【百科】
阅读更多The best scary podcasts to fill your October with Halloween horror
百科There is no greater time to fill your earholes with horror than October. As a month that continues t ...
【百科】
阅读更多6 ways founders can avoid making big mistakes while growing their company
百科It’s one of business’ most brutal truths. Not to mention one of its most paradoxical. An ...
【百科】
阅读更多
热门文章
- Felix the cat just raised £5000 for charity because she's the hero we all need
- Samsung Gear Sport smartwatch review: The best Apple Watch alternative
- The best scary podcasts to fill your October with Halloween horror
- Donald Trump had a very awkward encounter with a T. rex
- Florida hurricane forecast remains uncertain, but trends in state's favor
- Trump is spending almost $2 million on White House redecorating
最新文章
Cat gets stuck in the most awkward position ever
Illinois police rescue plump raccoon that was too big for sewer grate
Snapchat and Netflix launch 'Stranger Things' AR experience and filter
Please stop decorating your lawns with Halloween inflatables
Two states took big steps this week to get rid of the tampon tax
How the future technology of 'Blade Runner 2049' reflects our present