您现在的位置是:探索 >>正文
【】
探索791人已围观
简介Two coffee shop unicorns are sharpening their horns to wage a legal battle.NYC cafe The End is claim ...
Two coffee shop unicorns are sharpening their horns to wage a legal battle.
NYC cafe The End is claiming that Starbucks stole the idea of a unicorn-themed beverage from them.
Back in January, the Brooklyn-based cafe garnered major headlines as word spread about their colorful and sprinkle-laden unicorn latte. The drink is served warm and contains no actual coffee. It's made with ginger, lemon, coconut milk, and e3 live blue green algae.
Needless to say, Starbucks' Unicorn Frappuccino contained none of those ingredients.
View this post on Instagram
However, The End claims that the Unicorn Frappuccino was too similar in outward appearance to their unicorn latte. Both drinks prominently display bright colors, pink and blue in particular.
The End also felt that Starbucks' product launch was designed to overshadow their unicorn latte, with the lawsuit also noting that The End has had a trademark pending on the drink name since January.
Credit: starbucksStarbucks, of course, stated that the accusations have no grounds. And while part of us hates siding with corporate giants, we may have to agree with them here. It's very hard to imagine that Starbucks designed both their drink and their marketing campaign to purposefully overshadow a small cafe in Brooklyn.
The drinks are also fundamentally different to their very core. Starbucks' unicorn is all about sugary sweetness while The End's unicorn attempts to help people find energy through all-natural ingredients (algae!). Because of that, these two unicorn drinks automatically target two almost completely different audiences. You drink the latte when you want to keep your good vibes going after some restorative yoga, and you drink the frappuccino when you want to treat yo'self and feel really guilty about it later.
Maybe everyone should just move on and stop the unicorn trend altogether.
Featured Video For You
Woman uses Starbucks Unicorn Frappuccino to spread some magical news to her husband
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“夫榮妻貴網”。http://new.maomao321.com/news/98e55499347.html
相关文章
Despite IOC ban, Rio crowds get their political messages across
探索The Olympics aren't meant to be a place for political expression -- the International Olympic Commit ...
【探索】
阅读更多英媒:英格蘭次戰輪換雙邊衛 不會冒險首發馬奎爾
探索英媒 :英格蘭次戰輪換雙邊衛 不會冒險首發馬奎爾_索斯蓋特www.ty42.com 日期:2021-06-18 18:01:00| 評論(已有284590條評論) ...
【探索】
阅读更多記者:CBA下賽季使用全華班? 不知中超會不會亦步亦趨
探索記者:CBA下賽季使用全華班? 不知中超會不會亦步亦趨_林本劍www.ty42.com 日期:2021-06-18 15:31:00| 評論(已有284572條評論) ...
【探索】
阅读更多